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However in spite of the boost in sales, the number of users stays the very same with the rise in worth of the category in 2020 driven by increased usage among existing users. Driving habits among periodic users is vital to make sure long-lasting engagement and continual value development, and brands can do this by utilizing apps to set reminders and produce schedules or providing specialised plans offering consumers more structure to routines." Mintel commissioned customer research study to examine usage of and behaviours towards vitamins and supplements.

Brits spend £500 million on vitamins and supplements - Mintel.com

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* Mintel surveyed respondents' usage frequency of vitamins and supplements from June 2019 to July 2020. ** Mintel asked respondents in July 2020: "How typically have you taken vitamins, minerals or dietary supplements in the last 12 months?" 24% responded with "Sometimes (when I need them/remember to take them)".

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Brits spend £500 million on vitamins and supplements - Mintel.com

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Proprietary Association of Great Britain. ( Check For Updates , 2021). Sales value of vitamins and minerals in Excellent Britain from 2009 to 2020 (in million GBP) [Graph] In Statista. Obtained March 16, 2022, from Association of Great Britain. "Sales worth of vitamins and minerals in Terrific Britain from 2009 to 2020 (in million GBP)." Chart.